“An American Brand for the Active Lifestyle”
TRUST * INSPIRE * BELIEVE
The shield was chosen to symbolize strength & security. The rod of Asclepius was used to represent my EMS background and as well as protection. The brand and logo is meant to help people trust in themselves and inspire them to have the confidence to believe they have the ability succeed. Fiducia Clothing sponsors MudRun teams, Cycling teams, and the everyday person. Fiducia is Italian for trust/confidence and that’s what we strive to inspire in our customers. For this particular version of the logo, the American Flag theme i wanted to represent Patriotism and to support the Armed Forces across the world.
The first logo mock up was what the company sent us as an example and took it from there.